Mobile Marketing Conference

This weekend I offered an online conference on Mobile Strategy to a group of students from Universidad Valle de Mexico in Monterrey. We covered a few key aspects for planning a mobile marketing campaign such as:

1. Mobile Market: Worldwide market overview, mobile penetration, mobile ads spending trends
2. Design your campaigns: Objectives, message, user interaction

3. Media Planning: Cost models for advertising online, targeting, mobile optimization

4. KPI’s: Performance Tracking



It was very pleasing to interact again with students as I did on my year teaching at Raffles Millennium International in India . Special thanks to Prof. Alex Omar Calvo who invited me to give this presentation to our future digital marketers!


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Mexican blogger living abroad and writing about experiences of traveling around México, Italy, India and Spain.


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    • Cesar Briones
    • February 12, 2013

    Woo Hoo !!!
    I was there!!!

    Thanks Ernesto.

    • Eduardo Perez
    • February 13, 2013

    Ernesto, I want to thank you for the time you spent at the conference that was really interesting.

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