I can proudly claim to be a professionally trained corporate slut, meaning I attended business school and even got a scholarship funded by private companies (something I will always be grateful of, no offense ). However, last weekend during a trip to the mountains in India, I recalled the interesting concept of “price bundling” and wondered how could I have possibly got all my marketing wrong at school?
As a Mexican, I thought how easy it could be cheating by going into the restroom, do both and paying only one. How smart is that?
Well, western markets and business schools are very well aware that such smart customers, like me, can easily get away with it. That’s why they come with strategies of bundling products and services in an all inclusive irresistible price. Actually, in my role as a marketer I even though of the potential slogan: “Pee and Shit for only ₹3 rupees and save!” How could you resist to such pretty western offer?
Evidently when it comes to trying to understand the logic, complexities and dynamics of an unknown culture, it can be quite difficult to do so by sitting in a comfortable classroom very far away from the developing nations´ reality… so maybe that’s why I decided to come to India…